Working closely with our product, editorial and broadcast teams, we built a freshly designed, more immersive video experience for ABC News. This included a lightbox view, new live stream experience and better UX with a focus on surfacing more relevant content for users. Prototyping and user testing allowed us to build a unique, ABC branded video platform.
The strategy, art direction, development, video player & live stream page design were done in-house while the design was produced by A Different Engine.
